Ricardo Beverly Hills Announces Rodeo Drive 2.0 New Direct to Consumer Softside Collection

Ricardo Beverly Hills Announces Rodeo Drive 2.0 New Direct to Consumer Softside Collection


Ricardo Beverly Hills, the Washington-based global luggage and travel accessories leader, announced today the launch of their new Rodeo Drive 2.0 lifestyle collection of soft-sided bags. Luxury meets versatility with this new lifestyle-focused group. In modern silhouettes such as the backpack and carry- on due, these contemporary styles address the way digital nomads are exploring their world now.

Quote from Ricardo VP of Design

Timm Fenton, Vice President of Design and Development at Ricardo says, “Our consumers have told us that their needs are shifting. They demand from us the latest in innovative solutions that are attractive and extremely functional for their digital lifestyle.”

These new styles are designed to address the needs of today’s consumers. For instance, the roomy tote is crafted from durable, water-resistant microfiber and has an easy access zippered front pocket. The backpack features a zippered mesh pocket, adjustable, and sport-mesh ventilated padded straps.

Interior details on all of the styles include padded laptop and tablet interior pockets, a zippered stash pocket and the mini LED flashlight on key leash with replaceable battery. The soft-sided weekend bag is crafted from Nanotex® water-resistant fabric and features modern, chrome-plated hardware. 

Man carrying Rodeo Drive 2.0 Weekender Duffel

Fenton, says, “Inspired by automotive design details, the Rodeo Drive collection represents a modernized evolution of a Ricardo Beverly Hills classic. All of the styles in the collection integrate custom design detailing with luxurious materials throughout.”

The 5-piece collection is available in black with crimson red and tan interior. Prices range from $99 for the shoulder tote to $139 for the 20-inch carry-on. They are available exclusively at http://www.ricardobeverlyhills.com.

Woman with Rodeo Drive 2.0 Tote


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