Digital Engagement and Social Media Specialist

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We are a travel lifestyle company on a mission to inspire people to explore the world.  Every day and in every way, our teams work hard to bring joy to the traveling experience through our proprietary brands RICARDO, STEPHANIE JOHNSON, SKYWAY and AMERICAN EXPLORER. We specialize in the design, innovation, marketing and distribution of luggage and travel accessories. Our products are available nationally and internationally, at major department stores, specialty stores, travel retail, warehouse clubs, off-price stores, and online at 3rd party marketplaces and our own eCommerce stores.

JOB SUMMARY - Digital Engagement and Social Media Specialist

Digital Engagement and Social Media Specialist


We are seeking a talented and enthusiastic Digital Engagement and Social Media Specialist to join our team if you’re passionate, creative and result-oriented, then we want to hear from you. As a global leader in the luggage and travel accessories industry, this is an opportunity to work on brands with both national, and international footprints.


The successful candidate is responsible for implementing social media strategies and digital initiatives to engage in meaningful exchanges and create lasting relationships with our customers. Our ideal candidate has experience utilizing social media and digital marketing tools. You should be familiar with each platform, and its audience and have a good understanding of how to communicate with them.


Key Areas of responsibility:


This position manages assigned social media platforms, email marketing, and website updates.  It’s required that you manage your own time and schedule regarding the duties outlines below:


Social Media Management:


Develop, implement, and manage social media strategies to align with business goals
Create and curate content for social media platforms including Facebook, Twitter, Instagram, Tik Tok, and other relevant platforms.
Develop a content calendar, schedule, and publish daily posts on social media platforms in a timely and consistent manner
Monitor and analyze social media metrics to measure the success of campaigns and make recommendations for future campaigns
Monitor and respond to social media mentions, comments, and direct messages in a professional and timely manner
Follow and watch industry, and social trends and react quickly to opportunities
Make strategic recommendations on how to respond, craft thoughtful responses

If needed.


Digital Email Marketing:


Develop email campaign aligned with retail and go-to-market calendar
Create new graphics and email campaigns
Monitor and track new sign-ups, unsubscribes and tool list health
Manage SMS Marketing and build new flows/weekly campaigns in accordance with
Shopify trends
Monitor and keep up to date with SMS trends and competitions
Perform weekly reports of results and performance on ongoing social and email campaigns


Digital Content Management


Format content to adapt to various usage and platform
Assist sales team with e-comm product sheets and data management
Write and generate blog content for our websites
Maintain e-comm website with graphic and copy updates, proofread data, monitor promotion, and discount codes usage and sales against Klavio and Attentive SMS platforms
Monitor site traffic and measure sales against social and email campaigns




Proven work experience as a digital marketing coordinator or similar role with at least two years of experience
Prior successful experience creating and executing successful social media campaigns across various platforms.
Strong organizational, writing, editing, and proofreading skills
Be an excellent team player with great communication and interpersonal skills
Ability to analyze and interpret social media metrics to make data-driven decisions
Understanding of SEO and social media best practices
Familiarity with social media management tools such as Hootsuite, Sprout Social, or Buffer
Must be able to become an advocate of Ricardo Beverly Hills brands in social media spaces
Must be proactive, volunteer readily; seek increased responsibilities; look for a take advantage of opportunities; ask for and offer help when needed.
Become a catalyst to an environment of sharing knowledge and stories of success that broaden our thinking and push our boundaries. Share insights, tips and other elements learned with others within the company.
Familiarity with Photoshop, Canva, Adobe suite, other design tools is a plus
BA or BS in Public Relations, Communications, Digital Marketing, English, Journalism, or related marketing field with a demonstrated passion for e-commerce and technology.


The Digital Engagement Specialist will report to the E-Commerce Director and will work closely with other members of the marketing team.


This is a full-time onsite position including health benefits and paid time off


Qualified candidates, please email your cover letter, resume and salary requirements at Please include “#RicardoTravel” in the subject line.

Equal Opportunity Employer.